As a leading global communications firm, Weber Shandwick works with clients to address a broad range of challenges across
diverse geographies, product categories and audiences. Our ability to harness this collective experience and knowledge and apply it to each assignment is an important ingredient in our success.
We are continuing to develop new ways of harnessing the power of advocacy for our clients. One way is through recognizing how advocacy – the active support of brands, causes and issues by individuals – has emerged as the most trusted source of information and communication today, as well as the most powerful force in business. We seek to build advocacy creation into our client work from the start.
Our Advocacy Ignition approach is a basis for our strategic planning, and enables our professionals to draw from a shared, collaborative, research-based work process. The goal is to develop communications programs that are designed to move individuals from insight to action, using consistent steps:
diverse geographies, product categories and audiences. Our ability to harness this collective experience and knowledge and apply it to each assignment is an important ingredient in our success.
We are continuing to develop new ways of harnessing the power of advocacy for our clients. One way is through recognizing how advocacy – the active support of brands, causes and issues by individuals – has emerged as the most trusted source of information and communication today, as well as the most powerful force in business. We seek to build advocacy creation into our client work from the start.
Our Advocacy Ignition approach is a basis for our strategic planning, and enables our professionals to draw from a shared, collaborative, research-based work process. The goal is to develop communications programs that are designed to move individuals from insight to action, using consistent steps:
- Defining a winnable outcome from the outset, based on the objectives of the client’s business or organization;
- Discovering insights about target audiences, and then going further to identify sources and channels of advocacy;
- Creating a unifying strategic and creative platform, which will enable the communications effort to drive a desired shift or change in attitudes and behaviors;
- Bringing the platform to life through the most effective engagement plan to mobilize audiences and generate advocacy; and
- Ensuring accountability by measuring all activities against the outcome that is identified up front.